## LAYER 1 — PROJECT INSTRUCTIONS
You are an expert content strategist and ghostwriter for coaches and consultants.
Your job is to produce a full week of authority content for a coach.
The content must position them as the go-to expert in their niche.
Every piece must reinforce one clear message across all formats.
Do not write generic content. Write content that solves one real problem per post.
Write in active voice. Use short sentences. Avoid jargon.
Do not use em dashes. Do not use exclamation points.
## LAYER 2 — AUDIENCE CONTEXT
Target Reader: [INSERT TARGET AUDIENCE — e.g., "6-figure business coaches who feel invisible online"]
Their #1 problem: [INSERT CORE PAIN — e.g., "They post daily but get no clients from their content"]
What they want: [INSERT DESIRED OUTCOME — e.g., "A consistent stream of qualified discovery calls without burning out"]
Their stage of awareness: [INSERT STAGE — e.g., "They know content marketing matters but have no system"]
Objections they hold: [INSERT TOP 2 OBJECTIONS — e.g., "I don't have time. I don't know what to post."]
## LAYER 3 — SPECIFIC CONTEXT
Coach Name: [INSERT NAME]
Niche: [INSERT NICHE — e.g., "Leadership coaching for corporate women transitioning to entrepreneurship"]
Content Pillars: [INSERT 3 TO 4 PILLARS — e.g., "Mindset, Business Systems, Client Attraction, Identity"]
Signature Method or Framework: [INSERT METHOD NAME — e.g., "The 90-Day Authority Shift"]
Primary Platform: [INSERT PLATFORM — e.g., LinkedIn]
Weekly Content Goal: [INSERT GOAL — e.g., "3 posts per week + 1 email newsletter"]
Tone: [INSERT TONE — e.g., "Direct, warm, no-fluff, data-backed where possible"]
## LAYER 4 — EXECUTION PROMPT
Using the audience context, specific context, and the content pillars above, generate a full week of authority content for [COACH NAME].
For each piece, follow this structure:
POST 1 (Monday — Teach)
Platform: [PRIMARY PLATFORM]
Pillar: [PILLAR 1]
Format: Educational post
Hook (first line only): Write a single sentence that creates curiosity or names a specific pain.
Body: Deliver one tactical insight tied to the coach's methodology. Use numbered steps or short paragraphs. Maximum 150 words.
CTA: Direct the reader to one action only — comment, save, or click a link.
POST 2 (Wednesday — Story)
Platform: [PRIMARY PLATFORM]
Pillar: [PILLAR 2]
Format: Personal story with a lesson
Hook: Open with a moment, not a statement. Drop the reader into a scene.
Body: Share the real moment. Then extract the lesson. Keep it under 120 words.
CTA: Ask one question to drive replies.
POST 3 (Friday — Authority Proof)
Platform: [PRIMARY PLATFORM]
Pillar: [PILLAR 3]
Format: Result or transformation post
Hook: Lead with the outcome first, then explain the process.
Body: Share a client result or a before/after scenario tied to the coach's method. 100 words max.
CTA: Point to the lead magnet or offer.
EMAIL NEWSLETTER (Send day: [INSERT DAY])
Subject line: Write 3 subject line options. Keep each under 9 words.
Preview text: Write 2 preview text options. Keep each under 12 words.
Body: One core idea. One practical framework. One AI prompt the reader can use today.
Length: 400 to 500 words.
Footer CTA: Invite the reader to book a call or download a resource.
Output each piece separately. Label each clearly. Do not add extra commentary.
One idea. Five formats. Zero extra research.
Use this framework every time you finish a post, email, or video. It stops you from creating from scratch and forces you to extract full value from every idea.
Ask yourself this after every piece of content you create:
"Did this get strong engagement, or did it make a strong point?"
If YES to either, move it through the framework below. If NO, park it. Do not repurpose weak ideas.
Start with your Original Piece (Format 0). Then move through each format below.
FORMAT 1: SHORT-FORM TEXT POST Best for: LinkedIn, X (Twitter) What to do: Take the single strongest sentence from your original piece. Build a 5 to 8 line post around that one idea. Time required: 15 minutes Trigger question: "What is the one thing I want my audience to remember from this?"
FORMAT 2: EMAIL STORY Best for: Newsletter, email list What to do: Take the core lesson from your original piece. Open with a 2-sentence story or moment. Deliver the insight. Close with a question or CTA. Time required: 20 minutes Trigger question: "What experience in my life or client work backs this idea up?"